Professional press releases is as important for the image of the company as its website. Even though the time pressure usually is very high for a release it is necessary that the content is well thought through and of course without spelling mistakes. And many releases never get through the first sifting due to a poor caption.

I can help you in writing comprehensive, professional releases. In cases where I also handle the distribution I usually follow up the release with a telephone call to the larger daily papers. It always pays off. I enjoy working with press acitivities since it usually brings large values for the company.

In Sweden I usually use MyNewsdesk or Cision for the distribution process. The company can create its own Newsroom where it can gather all releases, as well as publish pictures and videos. Many journalists subscribe to different subjects at MyNewsdesk, but usually I also add the company's own distibution lists.